Comments on: The Tortoise and The Hare and Google Entitlement Mentality http://kimiweb.com/blog/2009/06/google-entitlement-mentality/ Wed, 15 Sep 2010 13:10:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kimi http://kimiweb.com/blog/2009/06/google-entitlement-mentality/comment-page-1/#comment-51 Kimi Fri, 26 Jun 2009 21:01:14 +0000 http://kimiweb.com/blog/?p=297#comment-51 Thanks Brody-man :) You are always encouraging! This was a PAID site review so I didn't lose money, but I did lose a little heart when the recommendations were not even considered because they involved "too much work". Thanks Brody-man :) You are always encouraging! This was a PAID site review so I didn’t lose money, but I did lose a little heart when the recommendations were not even considered because they involved “too much work”.

]]> By: Brody Dorland http://kimiweb.com/blog/2009/06/google-entitlement-mentality/comment-page-1/#comment-50 Brody Dorland Fri, 26 Jun 2009 20:50:22 +0000 http://kimiweb.com/blog/?p=297#comment-50 Atta girl Kim! SEO is definitely a "get what you pay for" game and I've started explaining that, along with potential monthly costs, right up front in conversations. There are always exceptions when it comes to niche companies that can do little and rank well, but for the majority of companies and industries, an appropriate white-hat effort will win the day (or the SERP). And like you said, those hares will never be your best clients, so don't beat yourself up when you have to let one go. Another suggestion...You mentioned in the post, "I put a lot of thought and effort into my recommendations." While I applaud you for that, and those recommendations have probably won you business, I'd recommend you invest in an SEO tool set that will allow you to crank out high-quality analysis reports without much time/effort from you. The prospective client still gets the benefit of a quality analysis, but you haven't spent a hunk of time on a client that may walk. Overall, being open and honest with your recommendations and giving with your free analysis is about the best we can do. If they go the black-hat vendor route and get burned, don't be surprised when they crawl back to your doorstep in the future. Be good - Brody Atta girl Kim! SEO is definitely a “get what you pay for” game and I’ve started explaining that, along with potential monthly costs, right up front in conversations. There are always exceptions when it comes to niche companies that can do little and rank well, but for the majority of companies and industries, an appropriate white-hat effort will win the day (or the SERP).

And like you said, those hares will never be your best clients, so don’t beat yourself up when you have to let one go.

Another suggestion…You mentioned in the post, “I put a lot of thought and effort into my recommendations.” While I applaud you for that, and those recommendations have probably won you business, I’d recommend you invest in an SEO tool set that will allow you to crank out high-quality analysis reports without much time/effort from you. The prospective client still gets the benefit of a quality analysis, but you haven’t spent a hunk of time on a client that may walk.

Overall, being open and honest with your recommendations and giving with your free analysis is about the best we can do. If they go the black-hat vendor route and get burned, don’t be surprised when they crawl back to your doorstep in the future.

Be good – Brody

]]> By: Kirk Eisele http://kimiweb.com/blog/2009/06/google-entitlement-mentality/comment-page-1/#comment-48 Kirk Eisele Wed, 24 Jun 2009 07:56:13 +0000 http://kimiweb.com/blog/?p=297#comment-48 I wish all of my clients would read this post. I'm going to recommend it to the world! Thanks for taking the time to write it. Hope your clients realize how fortunate they are to find someone who isn't trying to sell them snake oil... I wish all of my clients would read this post. I’m going to recommend it to the world! Thanks for taking the time to write it. Hope your clients realize how fortunate they are to find someone who isn’t trying to sell them snake oil…

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